Period of PURPLE Crying

A Resource for Parents and Caregivers

What is the Period of PURPLE Crying?

The Period of PURPLE Crying is a normal phase in infant development, typically from 2 weeks to 3-4 months old. Babies cry more often and intensely during this time, which can be stressful for caregivers—but it is temporary and normal.

Remember: Crying is normal, but shaking a baby is never okay.

How to Cope:

Check Needs: Ensure your baby is fed, clean, and comfortable.

Try Soothing: Rocking, white noise, swaddling, and skin-to-skin contact may help.

Take Breaks: If overwhelmed, place the baby in a safe space (like a crib) and step away for a few minutes.

Ask for Help: Reach out to family, friends, or professionals for support.

The Period of PURPLE Crying is an evidence-based program designed to prevent shaken baby syndrome and abusive head trauma. It educates parents and caregivers about the normal, yet often frustrating, crying patterns in healthy infants. The acronym “PURPLE” highlights key characteristics of this crying phase, such as its peak intensity, unpredictability, and resistance to soothing. The program aims to support caregivers in understanding and coping with these challenges, ultimately reducing the risk of harm to infants.

Program Recognition:

The PURPLE program has received recognition in articles and publications produced by a variety of national organizations, including but not limited to;